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If website, blog and news feed are the backbone of your company's digital communication, it is the social channels that will help you increase your reach. This media landscape is constantly changing. New channels appear, old ones disappear...

Today, a well-thought-out website and digital communication strategy is the foundation for most businesses, regardless of their sector. Taking advantage of all the benefits of the web requires a well-thought-out strategy that includes all platforms and links to...

On the web and in social media, working with moving content is becoming increasingly important. Several studies show that we spend more time watching moving content on social media. In addition, the likelihood of...

Along with events, advertising, DM and traditional methods, using digital communications and online marketing to identify, engage and convert today's B2B buyers has become crucial. Buyers are increasingly using...

Idea drought is a common affliction that affects many content creators. Have you already turned every relevant topic on your blog and social media upside down? Great! Then you have everything you need to...

What does the customer want to hear? What do they need to know to consider a particular product or service? How to communicate the right message? Communicating the right message, to the right person, at the right time is perfectly possible, the difficulty...

B2B buyers can find a lot of information on your company's website, but for them to become buyers, you need more than hard facts and figures about your products and solutions. It requires a relationship. One way...

Lead generation is a key concept for all B2B companies involved in inbound marketing. Most business-to-business companies target a narrow and well-defined audience, which requires targeted marketing efforts. With the right strategy and well-crafted content...